For Yellow Label Co., a lifestyle brand with a focus on color drop collections and a relaxed yet elevated aesthetic, I was involved in various aspects of brand development — curated mood boards that aligned with the brand's vision, ensuring consistency across all visual elements. I also shot and produced content for clothing drops, capturing each collection through planned photo and video shoots in New York City.

Throughout this process, I honed my marketing skills, learning to effectively target and engage the brand’s audience through strategic social media curation, particularly on Instagram and TikTok.