Developed a cohesive visual language that aligned with Mann's Jewelers ethos, elevating our magazine’s aesthetic and enhancing reader engagement as well as boosting readability of long-form content so that it seems less cluttered but chic.

I oversaw the visual direction of the publication, ensuring that each layout, image, and design element aligns with Mann's Jewelers editorial vision. I worked closely with Nancy Mann, visually maintaining consistency in style, typography, and color. My goal was to create a cohesive, engaging visual experience that captivates readers and reflects the magazine’s identity, balancing creativity with brand consistency throughout the publication.

In my role in brand development, I was responsible for refining and shaping Mann's identity, ensuring it resonated with target audiences and stood out in the market. I worked on creating a cohesive brand voice, visual style, and messaging across all platforms, from marketing materials to social media. My focus was on enforcing a strong, recognizable brand identity that connected emotionally with customers and reinforced MJ values.